— PROJECT NAME

Eat Street Barcelona

— ROLE

Cofounder/Project manager

Marketing strategist

Hospitality

— DATE

2013 – 2015

One never forgets the first time. The excitement, the fear, the love. Eat Street was my first; the reason why I do what I do, my school and my home.

I had the pleasure to bring to life the first street food festival ever seen in Spain. It was a boomer experience that brought my skills to the next level: I passed from no experience to being an expert in all things licensing, marketing, hospitality and events production. A 3 year experience that I still bring in my heart with love and pride. 

This is a part of what I did to make it live and grow healthy, from the idea to the reality:

Project management:

• - Venue research, licensing and city council meetings
• - Insurances and permits, risk prevention 
• - Sponsorship 
• - Establish contact with chefs, staff for the events, volunteers, musicians, illustrators and photographers/videographers
• - Managing the event budget 
• - Schedule and planning: from ideation to execution

Marketing:

• - Marketing strategy, launching campaign
• - Monitoring social media and copywriting
• - Creating press releases and blogspots to send to bloggers, general press and food and drinks specialists
• - Measure and report marketing campaigns 
• - Analyse consumer behaviour and adjust the marketing campaign according to results

Hospitality:

• - Set up/set off, on site services
• - Customer service
• - PR, meets and greets
• - Participants' support