— PROJECT NAME
Garage Beer Co. : Sant Andreu opening
Garage Beer Co. started as a brewpub in Barcelona’s Eixample neighbourhood. I started working with the team as a marketing and events manager, looking after the social media, press and events happening at the brewpub.
The project got really popular pretty fast, and the need for an expansion became a reality after only 1 year of its foundation.
The Sant Andreu brewery started operating in March 2017. The official opening was held the same week the Barcelona Beer Festival took place, and it was a 3 day events gathering.
For the occasion, many international and national brewers were invited, as well as Garage’s clients and special guests.
Art is an important part of the whole project, and each new beer has its own personality, reflected in its label. The graphic campaigns are synonymous with the positioning of the brand, and takes a front line importance in the marketing campaigns. The labels are created by Acreb Studio.
After the official opening party, we started doing monthly events coinciding with the new beer presentations, that would go straight from the tank to the kegs and cans.
A food vendor and a musician/dj would be invited to each event to complement the evening.
Craft beer, art and music
It’s all about experiencing the beer culture.
A project like this is built on passion, but also in hard work, strategy and attention to details. Want to know more about new openings and beer events? Hit me up!